File:LOreal Interactive Kiosk (10576583175).jpg

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On October 30, 2013, L'Oreal Paris introduced an interactive kiosk into the New York City Subway station at 5 Av-Bryant Park. The kiosk uses a series of cameras to detect the colors in a user's outfit and picks out the most prominent and related color palettes, then recommends L’Oréal Paris products to match and allows a purchase. The MTA is watching this pilot project closely to determine whether similar "virtual retail" or "etailing" can be replicated and scaled up within the subway system.

In this photo, Lisa Capparelli, SVP of Integrated Marketing Communications at L’Oreal Paris, explains the kiosk.

Photo: Metropolitan Transportation Authority / Patrick Cashin.
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L'Oreal Interactive Kiosk

  • Uploaded by tm
Author Metropolitan Transportation Authority of the State of New York
Camera location40° 45′ 14.31″ N, 73° 58′ 56.25″ W Kartographer map based on OpenStreetMap.View this and other nearby images on: OpenStreetMapinfo

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Checked copyright icon.svg This image, originally posted to Flickr, was reviewed on 26 December 2013 by the administrator or reviewer File Upload Bot (Magnus Manske), who confirmed that it was available on Flickr under the stated license on that date.

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current18:32, 26 December 2013Thumbnail for version as of 18:32, 26 December 20131,680 × 1,137 (1.2 MB)File Upload Bot (Magnus Manske) (talk | contribs)Transferred from Flickr by User:tm

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