It’s an interesting topic, and one I do a lot of thinking and writing on. I think it’s fascinating that the majority of the workforce wants more feedback, but we all hate giving it (the data is here http://www.cognology.com.au/the-psychology-behind-better-workplace-feedback-15-surprising-facts/)

As you talk about, building a culture where feedback is accepted and appreciated is critical if we’re going to overcome just how hard most of us find it to give feedback (especially of the constructive variety).