Its not about the What, it’s about the Why!

People don’t buy into what we do, they buy into why we do it.

Why is much more important, it helps us create an emotional connection, build loyalty and trust. It’s the why that inspires people.

This is an excellent video from Simon Sinek where he explain this beautifully and simply.

Enjoy

http://www.youtube.com/watch?v=zozcQ8Xq_YY